Assembly Label

Est. 2006. Curated by chaos. Run by family. Loved by locals. We (Kate and Joff… hi!) opened this little shop by the beach 19 years ago, thinking it would just be a cute place to sell nice things. It turned into a community, a second home, and a very stylish storage unit for everything we love: clothes, shoes, gifts, kids’ gear, candles, puzzles, crocs (yes, really), and all the bits you didn’t know you needed until right now. We stock beautiful brands from Australia and overseas. We believe in quality, comfort, and buying things once (ok, maybe twice if you love it). We’re family-run, proudly independent, and doing our best to keep it personal in a world that’s gone algorithmic. If you’re ever in Coogee, pop in for a browse and a chat. If you’re online, well, welcome to our digital dressing room.